Genesis Desserts

Identity and Packaging Design

Design of Brand Identity and Packaging for new healthy dessert brand.


A startup dessert company came to us looking for help developing the logo, brand, and overall identity of their product. We cleaned up their original logo design by making it more balanced, consistent, and powerful as a brand identity. We then created tertiary branding treatments that were used across media and packaging elements. This included tag lines, color treatments, texture treatments, and product packaging graphics.


Starting with the loose cone graphic that they started with we cleaned it up and gave it a mark that included the company name, market, and tagline, that could be immediately identified across media.
Branding was extended across media and packaging elements. This relationship across media concerns created a strong brand identity which conveys confidence to individual and institutional clients.