711 7th Street

LED Display Analysis

Analysis of Timesquare for large scale led display designs.


Working with Sensory Interactive we developed software to analyze the visibility of large scale l.e.d. displays in Timesquare. This analysis allowed for design solutions to cater to specific view corridors and maximize product investment. This allowed the SI design team to quickly and efficiently propose solutions that demonstrated the monetized value of each design, as well as revealing other concerns that otherwise would have been overlooked.


Software visualization was used to give valuation to design proposals within a specific urban context.
Custom software written in Python was to help associate specific concerns to the client in relation to project valuation.
Data points were developed that could be used to develop complex information models and representation.
The final design and installation allows for a more profitable asset using a unique range of media products.