Mass Mutual Center

Mass Mutual Center

Analysis of arena interior for digital media and design and development of a new center hung digital scoreboard.


The Mass Mutual Center hired Sensory Interactive to update their scoreboard with add new led driven media assets. We were contracted to model and analyze the interior of the arena for new asset design and coordinating design and construction of the new scoreboard display. The arena interior was modeled and Interior arena surfaces were analyzed for digital media opportunities and monetization value. All assets were studied from the arena seating perspectives as well as the camera positions for specific sporting events.


Finished design was developed and coordinated for manufacturing, including shop drawings.